Service Mark Vs Trademark Vs Copyright. A trademark protects a name, logo or slogan that is used to identify and distinguish a product or service in the marketplace. Service marks are often slogans.
Examples include brand names, slogans, and logos. Before it is registered, it is common practice (with some legal standing. In order to protect the interests of the buyer, trademark prohibits the use of a known mark or brand by a person other than the trademark holder.
The trademark has no sense or meaning on its own, as is the case for pepsi.
The two terms can often be used interchangeably; A mark refers to either a. (the term “trademark” is often used in a general sense to refer to both trademarks and service marks.) A trademarked word implies what the product is, like coppertone or netscape.