Google Local Service Ads For Attorneys. For a google ads legal campaign, we recommend tracking phone calls and online appointments at a minimum. Local service ads (lsas) display in the counties you select, and you only pay google when someone calls you directly through the ad.
Does your law firm mainly service local clients? The businesses with the most and/or highest reviews are likely to get the most action. Upon clicking on a local advertisers’ listing, google prompts them to confirm the job they’re looking for as well as their service area.
Learn about local services ads and how you can use them to gain a competitive advantage online!
The local services unit is shown at the top of google search results when people search for the services you offer in your area. Now that law firms have access to lsas, they’re taking off in the legal market. There is a google feature for attorneys that not many attorneys are talking about yet because it has not been rolled out nationwide. The second priority is to optimize your google my business listing.